The Founder
Geo Wehry —
from both sides
of the table.
"I have sat in boardrooms. I have prepared senior candidates for them. I have debriefed CEOs immediately after interviews — and watched the gap between what a leader is and how they are read determine outcomes that affected entire organisations."
Geo Wehry is an executive search professional and leadership advisor based in Amsterdam with more than twenty-five years of experience in senior appointments across financial and professional services — including investment banking, capital markets, private equity, institutional investment management, private wealth management, family offices, and professional services.
His understanding of board psychology is not only professional. It is personal. At the age of thirty-four, while working at Fortis MeesPierson, he was selected for an invitation-only senior leadership traineeship — a six-month programme for a group of eight high-potentials, conducted outside office hours. It concluded with a live assignment: analyse a real board decision problem and present conclusions directly to the board members who had been observing the group throughout.
He did not only study board psychology from the outside. At thirty-four, he sat on the inside of it — and watched how it actually worked.
Over the following twenty-five years, he observed the same pattern repeat: strong leaders passed over not because they lacked capability, but because their capability was not readable at the level where final decisions were made. That observation became a question. The question became a framework. The framework became the BEACON Method.
Forthcoming Book
From Performance to Selection
How boards actually evaluate leaders — and the one structural shift that changes everything. Written from 25 years of watching how selection decisions are actually made.
